The Singapore Prestige Brand Award (SPBA) honours local brands that have developed and managed their brands effectively through various branding initiatives. Jointly organised by the Association of Small & Medium Enterprises and Lianhe Zaobao, the SPBA recognises and honours Singapore brands that have successfully developed and managed their brands. It offers the winners the platform to become sterling names in Singapore and make a foray into the international market. The award is into its eight year with the Special Merit Category newly introduced to acknowledge good brand building practices among Non-Profit Organisations.
We are proud to announce that SPD is one of 5 SPBA Special Merit Award winners! SPD’s Vice President Mr Koh Nai Teck represented SPD in receiving the trophy at a gala dinner held on 10 December 2009 at The Ritz-Carlton.